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Book part
Publication date: 26 November 2020

Jana Brockhaus, Laura Dicke, Patricia Hauck and Sophia Charlotte Volk

The aim of this chapter is to shed light on a growing phenomenon in communication practice: employees speaking voluntarily for, about or on behalf of their organization, hereafter…

Abstract

The aim of this chapter is to shed light on a growing phenomenon in communication practice: employees speaking voluntarily for, about or on behalf of their organization, hereafter labelled as corporate ambassadors. The goal of this qualitative study is to analyze the role of corporate ambassadors within an organization and explore the perceived benefits and risks from three perspectives: the communication department, other departments such as marketing or human resources, and corporate ambassadors themselves. The research is based on an interdisciplinary literature review and 25 qualitative in-depth interviews with employees in one large, internationally operating German organization. By combining the theoretical and empirical insights, a conceptual framework that depicts the benefits (e.g., joy, increased trust, positive impact on reputation) and risks (e.g., work stress, lack of integration, loss of quality) of integrating corporate ambassadors into the overall communication of the organization was developed. In addition, this chapter suggests two typologies that help to distinguish between different roles of communication professionals and of corporate ambassadors. The contribution of this study is to lay a groundwork for further discussions about corporate ambassadors in the field of corporate communications. The chapter outlines directions for future research and implications for practice on how the framework can be applied in organizations.

Content available
Book part
Publication date: 26 November 2020

Abstract

Details

Joy
Type: Book
ISBN: 978-1-80043-240-6

Article
Publication date: 10 August 2018

Cigdem Gonul Kochan and David R. Nowicki

The study of supply chain resilience (SCRES) continues to gain interest in the academic and practitioner communities. The purpose of this paper is to present a focused review of…

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Abstract

Purpose

The study of supply chain resilience (SCRES) continues to gain interest in the academic and practitioner communities. The purpose of this paper is to present a focused review of the SCRES literature by investigating supply chain (SC) capabilities, their relationship to SCRES outcomes and the underpinning theoretical mechanisms of this relationship.

Design/methodology/approach

The paper uses the systematic literature review approach to examine 383 articles published between 2000 and 2017, ultimately down selecting to the most relevant 228 peer-reviewed studies. Context-interventions-mechanisms-outcomes (CIMO) logic is applied to organize and synthesize these peer-reviewed studies. A typological framework is developed from the CIMO-based classification of the SCRES literature.

Findings

The findings of this study outline the gaps in the SCRES literature and present an agenda for future research.

Research limitations/implications

This paper presents an exploratory research; therefore, the typological model presented is just one of the possible perspectives.

Practical implications

The typology of SCRES literature can help practitioners to understand SCRES and to measure and assess the resilience of SCs.

Originality/value

The paper provides clear definitions of SCRES constructs, develops a typological framework to further understand SCRES and identifies SCRES measures and assessment techniques.

Details

International Journal of Physical Distribution & Logistics Management, vol. 48 no. 8
Type: Research Article
ISSN: 0960-0035

Keywords

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